Build the Right Product. Fix What’s Broken. Move Forward With Clarity.
Technology should empower your business—not overwhelm it. I help founders and teams stabilize their products, improve user experience, and make confident decisions rooted in strategy, not guesswork.
Product & Technology Advisory • App Rescue • UX & Business Clarity
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Most apps don’t fail because the idea is bad
They fail because the execution is misaligned.**
Whether you’re facing technical issues, user frustration, stalled progress, or unclear direction, the solution isn’t starting over—it’s understanding what’s really going wrong.
I bring 25+ years of engineering, product strategy, and architecture experience to help you cut through the noise and move forward with confidence.
Clarity First
Confident Execution Follows.**
I help founders answer the three questions every product depends on:
- Is it built correctly? (Technical stability)
- Is it easy to use? (User experience)
- Is it aligned with the business? (Market + value clarity)
My services combine technical expertise with product strategy and business alignment—because real solutions require all three.
The OWL Report™
Product, UX, and Technical Diagnostic**
The OWL Report is a complete, structured assessment of your product’s health. It identifies hidden risks, clarifies what’s working, and provides a prioritized plan to stabilize and move forward.
What’s Included
- Technical architecture audit
- App store readiness + compliance review
- UX analysis and customer journey evaluation
- Business alignment check (value, segment, outcomes)
- Code quality + stability scan
- Security and permission review
- Clear Red/Yellow/Green scorecards
- Fix vs. rebuild cost comparison
- 30-day prioritized action plan
The Outcome
You’ll know exactly what’s wrong, what’s right, and what to do next.
APP RESCUE
App Rescue & Stabilization
Fix what’s broken—without starting over.
Most broken apps don’t need a rebuild. They need clarity, stabilization, and experienced oversight. When subcontractor work stalls, offshore teams disappear, or technical debt piles up, I step in to bring order to the chaos.
Common Problems I Fix
- Crashes and instability
- Broken or half-built features
- App store rejections
- Slow performance
- Architecture issues
- Security risks
- Incomplete subcontractor work
How It Works
- Diagnose the issues
- Stabilize the foundations
- Repair high-risk areas
- Improve performance
- Prepare for future growth
Your product becomes predictable, reliable, and ready for the next step.
UX CLARITY
Make your product intuitive, not frustrating.
A product can “work” technically and still drive users away. The UX Clarity Review identifies friction points, confusing flows, and patterns that cause abandonment—then provides clear recommendations to fix them.
What I Review
- Onboarding flow
- Major user journeys
- Navigation and consistency
- Labels, buttons, and calls to action
- Error handling
- Accessibility and readability
The Result
A product people enjoy using—not one they struggle through.
BUSINESS ALIGNMENT
Make sure the product you’re building actually matches the market you’re serving.
Features don’t create value—alignment does.
This analysis identifies where your product supports your business model and where it drifts away from it.
What’s Covered
- Value proposition
- Customer segment clarity
- Feature-to-outcome alignment
- Monetization fit
- Positioning and differentiation
- Roadmap direction
The Result
Clear positioning and a stronger, more focused product strategy.
WHY WORK WITH ME
I bring clarity to complexity
With decades of engineering and product leadership, I translate technical challenges into clear, confident business decisions.
I fix what others overlook
From architecture to UX to business alignment, I see the full picture—not just the code.
I guide without overwhelming.
No jargon. No noise. Just honest insight, steady direction, and practical solutions
I’m here to protect your time, money, and momentum.
You deserve a product that works—and a partner who helps you build it the right way.