I partner with founders to bring clarity, strategy, and execution confidence to product development


Products succeed when vision, market, and technology move in sync. My role is to help you reduce risk, make better decisions, and build the right product the right way.


My Process

(How We Go from Idea → Clarity → Confidence → Execution)

1. Discover & Clarify

Uncover the vision, customer needs, market realities, constraints, and success metrics. We clarify what you’re building and why it matters.

2. Validate & Shape

Pressure-test assumptions, analyze market signals, assess viability, and define the right MVP. This step reduces risk before writing a single line of code.

3. Architect & Plan

Design a clear, scalable architecture across mobile, API, cloud, or AI systems. Create a roadmap your team can actually execute, with clear priorities and assumptions.

4. Guide Delivery

Support your development team, review progress, make corrections early, and protect product quality through launch and beyond. You stay focused on vision — I help keep execution aligned.


This process delivers clarity upfront, and confidence all the way through.


How We Work Together

I collaborate as a Product & Technology Advisor — not a vendor, not an agency, and not a title to put on a slide.

Typical engagement includes:

  • Weekly or bi-weekly strategy & advisory sessions
  • Architecture and system design workshops
  • Product and technical roadmap development
  • Risk, compliance, and technical due diligence
  • Ongoing guidance and delivery oversight
  • Support for internal or external development teams

You stay in control.
I help you make clear, informed, confident decisions.


What You Can Expect

  • Clarity instead of confusion
  • A real plan instead of scattered tasks
  • Architectural decisions that scale
  • Better communication with developers
  • Early identification of risk and unnecessary cost
  • Faster, more confident execution
  • A partner who elevates your thinking, not just your backlog


Specialized Capabilities (Where I Add Unique Value)

Technical Due Diligence & Risk Assessment

  • Identify architectural gaps and hidden risks
  • Review existing codebases, pipelines, and vendor processes
  • Evaluate app store compliance and content risks
  • Prevent costly rewrites, rejections, or failures

Business & Financial Modeling

  • Contribution margin analysis
  • Cost structure and resource planning
  • Build-vs-buy analysis
  • Market viability assessments

Pipeline & Vendor Diagnostics

  • Diagnose why delivery is slow, chaotic, or unreliable
  • Assess external dev shops and engineering patterns
  • Design clearer processes, roles, and team structures

Architecture & Systems Clarity

  • Mobile, API, cloud, data, and AI system design
  • Prototyping and integration patterns
  • Scalable solutions aligned to business goals

These are the areas where founders consistently say,
“No one else explained it this clearly.”


Why Founders Trust Me

  • Decades of experience across startups, growth-stage teams, and complex systems
  • Deep architectural understanding across mobile, API, AI, cloud, and data
  • Real leadership experience guiding teams from 3 to 60
  • Calm, practical, and honest guidance — no hype, no ego
  • Ability to communicate equally well with founders and engineers
  • A track record of reducing risk and increasing clarity


FAQ

Do you work with existing developers or dev shops?
Absolutely. I often guide teams already in place and help improve communication, alignment, and quality.


Do I need a technical team before working with you?
No. Many founders start with strategy first — then we determine the best build approach.


Do you write code?
Yes, when it’s strategic or necessary. My primary role is clarity, architecture, and guidance.


How is this different from a fractional CTO or an agency?
I focus on clarity, risk reduction, and product success — not titles, not hours, and not selling development services.


What does success look like?
A clear product direction, a scalable architecture, a realistic plan, and a team executing with confidence.


Can we work together short-term?
Yes. I support both structured projects and ongoing advisory partnerships.


If you want clarity, a plan, and a trusted partner in your corner, I’d be glad to talk.